San Francisco State University

Faculty Member, Marketing

Assistant Professor of Marketing

College of Business

About

Peer Reviewed Publications:

Tumbat, Gülnur and Russell W. Belk (2012), “Co-construction and Performancescapes,” Journal of Consumer Behavior, forthcoming.

Tumbat, Gülnur and Russell W. Belk (2011), “Marketplace Tensions in Extraordinary Experiences,” Journal of Consumer Research 38 (7), 42-61.
** Recipient of the Sid Levy Award for the Best CCT Article Based on a Dissertation, 2nd Place.

Tumbat, Gülnur (2011), “Co-constructing the Service Experience: Exploring The Role of Customer Emotion Management,” Marketing Theory 11 (2), 187-206.

Tumbat, Gülnur and Teresa Torres (2010), “Consumption and Marketing in a 3D Virtual Space: The Second Life Experience,” in Handbook of Research on Digital Media and Advertising, eds. Matthew Eastin, Terry Daugherty, and Neal M. Burns, Hershey: PA, IGI Global, 374-392.

Belk, Russell W. and Gülnur Tumbat (2005), “The Cult of Macintosh,” Consumption, Markets, and Culture, 8 (3), 205-217.
** One of the most downloaded top 25 articles from the same journal during 2009-2010.

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